Email marketing has evolved into a critical cornerstone for content creators, bloggers, and online business owners. It was actually one of the first things I added to my business. But, with numerous email marketing services available, it can be overwhelming to choose the right one for your needs.
In this ConvertKit review, we’ll explore this popular email marketing platform, discuss its features, pros and cons, and why it might be an excellent choice for bloggers and course creators.
The Basics of ConvertKit (Kit)
ConvertKit is an email marketing service designed primarily for content creators, bloggers, and online entrepreneurs. What sets it apart is its focus on simplicity and effectiveness, enabling users to build their email lists, create landing pages, and engage with new subscribers through automated email sequences. (learn more about the importance of building your email list)
I personally love the ease of use of the interface in Kit as it is not only easy to navigate and find things, but also visually simple and not overwhelming. And as a beginner, this is incredibly helpful.
* Quick update though, back in late 2024, Convertkit rebranded itself to Kit. So, throughout this post, whenever I say Convertkit or Kit, they are synonymous to each other.
Related: Kit vs MailChimp: Which is Better for Bloggers (2025)
Features That Stand Out
- Landing Pages & Forms: ConvertKit offers a built-in landing page builder that comes with various landing page templates, making it easy for users to create attractive sign-up forms and lead magnets. With built-in landing pages, you don’t have to own a website to start building your email list.
- Email Sequences: This feature allows you to send automated series of emails, which is ideal for onboarding new subscribers and nurturing your audience. I use this a lot more now to send my new subscribers through an automated email funnel to encourage more sales of my courses or other affiliate products.
- Custom Fields & Segmentation: You can create customized fields to gather specific data about your email subscribers, allowing for better-targeted campaigns. And, if you do multiple things in your business, having the segmentation option, makes separating your emails for your specific audience easier, simpler, and quicker.
- Visual Automation Builder: ConvertKit’s automation features let you design workflows visually, setting up complex email campaigns without coded complexity. I particularly love this feature as it allows me to quickly set up my email funnels without having to write out a list, or draw a confusing diagram. The visual editor keeps it simple and clear.
- Email Editor & Email Templates: The email templates are user-friendly and flexible, making it easy to craft compelling content for your audience. You can also create your own default email template with your own branding, which saves time when writing your emails.
- Earn Feature: ConvertKit is fairly unique in this manner in that there are actually a few different ways for you to earn money through it, even without having your own website set up. You can sell digital products, you can join the paid recommendations, recurring subscriptions, or even add in the Tip Jar feature to earn from your list.
- Trainings and Webinars: Kit will often have unique and free trainings with experts for different areas of their business. A while back, I actually joined in on one of their webinars with a couple of my favorite content creators – Amy Porterfield and Stu McLaren.
Why Choose ConvertKit: The Good
As a blogger, there are numerous reasons why you might want to consider ConvertKit as your email marketing tool:
1. Ease of Use
One of the standout features of ConvertKit is its user-friendly interface. The dashboard allows you to manage your email campaigns, check your email statistics and easily create landing pages. If you’re a new user, the learning curve is gentle, making it accessible even for those with minimal tech skills. This ease of use also extends to creating opt-in forms, which can be implemented swiftly on your blog.
The short learning curve was what really grabbed my attention as a beginner, and it’s why I often recommend Kit to beginners. The simplicity makes learning email marketing smooth and enjoyable.
2. Focused on Content Creators
ConvertKit (now called Kit) tailors its services for online creators. Whether you are a blogger, a podcaster, or a course creator, the platform provides tools like content upgrades, lead magnets, and automation designed to help you grow your email list and monetize your digital products effectively.
3. Customer Support
When investing in an email marketing service, support is vital. ConvertKit offers valuable customer assistance through various channels, including email and live chat. Additionally, the community forums provide a space for learning and sharing tips with other ConvertKit users.
There have been a couple times when I needed customer support, and the quick support chat feature actually made this easy, and helped me solve my problems quickly so I wasn’t waiting hours, frustrated, and in panic.
Tech support is important to me, though it’s not always my top priority with the features I need, personally. However, for those who are not the most tech savvy, having a solid support team is probably a must.
4. Advanced Features
With features like custom fields, advanced automation, and email segmentation, ConvertKit provides the robust capabilities that professional bloggers and online business owners require. These advanced features help you in personalizing your approach to different segments of your audience, which can significantly increase your open rates and engagement.
5. App Integrations
There a lots of apps that you can integrate and connect to Convertkit, which I think is one of the most powerful, and customizable features available to users. This is also an amazing way for you to quickly and easily grow your list, increase engagement and conversions, and more. This is something I probably don’t use enough, but I do love the apps that I have installed so far.
Kit (Convertkit) recently added a new feature in early 2025 where you can automatically search and add in gifs to your email rather than saving them to your computer and adding them in as an upload. You can install this through the app feature.
Related: 15 Expert Strategies to Build an Email List in 2025
Areas for Improvement: The Bad
While ConvertKit has much to offer, it also has some drawbacks that potential users should consider.
1. Pricing Plans
ConvertKit offers a free version for up to 10,000 subscribers which is awesome, but the features available in this plan are limited. As your number of subscribers grows, the cost can escalate quickly compared to other email service providers. The higher cost as your list grows is probably one of the biggest downsides, but also one of the very few, in my opinion.
The Creator Plan and Creator Pro plan come with advanced features but can be pricey for those on a budget. Typically the Pro plan is for the most advanced of businesses.
Honestly, most business owners won’t need some, or most, of the features that are part of the pro plan, since the Creator Plan has all of what you need to automate your business. I personally use the Creator Plan, and this has the perfect amount of features for me.
2. Limited Email Templates
While the email editor is simple and effective, some users may find the range of email templates not as diverse or customizable as other platforms. If you’re aiming for highly tailored designs, you might feel restricted.
However, I don’t think email templates are that high of a priority since they are customizable anyway. Which is the whole point. So, in any manner, you will have a to modify any template to your needs anyway. But, there are honestly a fair amount of templates anyway, so I think it’s play for most anyones needs.
ConvertKit Pricing Plans
Understanding the pricing is critical for making an informed decision in this ConvertKit review. As mentioned, ConvertKit offers a free plan for up to 10,000 subscribers (previously only 1,000).
After that, pricing is based on the number of subscribers, which could lead to higher costs as your email list grows:
- Creator Plan: Starts at $25/month. (good option for those wanting to automate)
- Creator Pro Plan: Starts at $50/month. (not the best choice for beginners)
While the initial cost may seem competitive, things can get pricey as your business expands. I recently experienced this after I surpassed the threshold to the next tier of subscribers. Though, I was earning enough in my business at the time, that this change in price did not negatively affect me in anyway.
Pricing is one of the downsides to Kit (Convertkit) that you will probably experience down the road. But, as your list grows, you should also be bringing in enough of an income that it is paying for the cost to upgrade.
If you’re not making much income from your email list, I recommend taking this affiliate marketing course to learn more about it. It’s geared more towards bloggers, but has a big section that specifically targets email affiliate marketing, and is a great place to start.
However, even with the higher cost, Kit has some amazing automation features that make not only building your list super easy, but automating and nurturing your list easier to.
Think funnels, rules, tagging, segmenting, etc. And, unlike other email service providers, they include features that allows you to monetize your email list very early on, even without a website. So, as you grow, the upgrades pay for themselves.
Many of these features are even available on the free plan, or with a free trial.
It’s essential to weigh the features offered against your budget, especially when looking at the advanced features available in the paid plans.
I highly recommend you at least set up a free account and play around with the navigation and features and decide if it is a good fit for you. Often times with new software, it’s really difficult to know if it’s right for you until you try it out.
You can play around with the free plan as long as you want, or you can try out the free 14-day trial and check out the more advanced features.
And, when you’re ready to upgrade, you can simply upgrade from your account dashboard with whichever plan you choose.
Is ConvertKit (Kit) Right for You?
In my ConvertKit review, we’ve explored several reasons why it might be the right choice, especially for bloggers and content creators:
- If you’re focused on building an email list for your blog posts or digital products, ConvertKit’s features support this goal efficiently.
- For those who value ease of use and customer support, ConvertKit stands out.
- If you are planning to grow your audience significantly, the automation features can help streamline and enhance engagement with your new subscribers, therefore increasing your conversion rates.
- If you’re looking to save tons of time in your business, automation features make this easy and reliable.
My Final Thoughts on Honest ConvertKit Review
ConvertKit may not be the most budget-friendly option for everyone, but it offers tailored solutions for content creators looking for a powerful email marketing platform. With its focus on automation, ease of use, and features that support digital creators, it remains a compelling option.
There are other budget-friendly alternatives like MailerLite (which is a top 3 provider among bloggers), however, those typically lack in ease-of-use, and other customization features.
If you’re considering an email marketing service for your blog or online business, the best approach is to utilize the free trial to see if it resonates with your needs. Take advantage of the free plan to get a feel for the platform before committing to one of the priced plans.
Ultimately, whether ConvertKit is the right choice for you will depend on your specific requirements and budget. However, with its robust features and focus on content creators, ConvertKit continues to be a popular choice among professional bloggers and online creators alike.
